MOTION
Motion Graphics
Make hard-to-explain ideas impossible to ignore.
A moving image can show the mechanism, scale or feeling that a paragraph keeps trying to describe. That is a useful trick when the idea is complex.
The challenge
Static creative is not always the best way to explain a product, show a process or make a campaign stick in someone’s mind.
How we help
Motion graphics turn a clear brief into animated explainers, social assets and brand moments built for the channel and audience they are for.
What you get
- Complex ideas made easier to follow
- Assets planned for real channels
- Creative with a reason to move
What's included
Explainer animation
Turn a process, product or offer into a short animated story with a clear point.
Social and campaign motion
Create short animated assets sized and paced for each channel.
Brand motion
Animate logos, titles and graphic elements so the brand moves consistently.
Web and interface motion
Add light animation to sites and products with performance and accessibility in view.
Questions
Do we need a script or storyboard?
References help. Concept and planning work can be scoped if the idea is still taking shape.
Motion graphics or 3D video?
Motion graphics suit explainers and brand assets. Photoreal products and scenes are better served by 3D-Rendered Imaging & Video.
Can animation run on our website?
Yes, when the technique and asset weight fit the site’s performance and accessibility needs.
How many revisions are included?
Review stages and revision rounds are set out in the proposal.