What is Digital Transformation?

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What is Digital Transformation?

What is Digital transformation? Digital Transformation is a process that tries to leverage digital technology to create or revamp operational procedures, change how you operate, and develop your capacity to adapt quickly and effectively to customers and competitors by becoming more flexible. Digital transformation is the change that businesses go through to become more digital.

Knowing beforehand what to expect and how to strive for it is crucial because it's a significant change, and not everyone succeeds in making the transition. In this post, we'll outline the steps of digital transformation and explain what you need to do to make sure your business is ready for it.

Digital transformation process

When it comes to the process of digital transformation, there is no universal applicable answer. Because each business is unique, every company has a fantastic set of challenges and has access to a wide field of opportunities.

There's a lot of discussion about the need for change but not enough focus on how to make that change happen. It's not enough to deploy new tools and technologies. It would be best if you made sure that everyone in your organization is on board with the change and understands why it's happening.

First, you need to identify the areas of your business most in need of transformation. Maybe it's your website, your customer service system, or even the way you do marketing. Once you know what needs to be changed, you can develop an action plan.

The digital transformation process requires a business-specific approach; there is no one-size-fits-all answer. However, if you choose to enter the digital era, here are some recommendations to help you get started.

Some examples of the Digital Transformation process: 

DIGITIZATION

  • Digitization is converting non-digital content into a digital format. Digitization also allows organizations and businesses to save money on printing materials and other supplies needed for their daily operations. It also allows easy sharing, access, and document changes, making it easier for people to use and make changes if necessary. It also means that you can share information with others without the need of any special devices or software programs installed on their computers or smartphones.

Examples of Digitization:

  • transforming analog data, audio, or photos into a digital version that can be saved and viewed on computers.
  • Transcribing physical ledger to Spreadsheet application
  • Converting cassette tape music to CD/DVD format

DIGITALIZATION

  • Digitalization - If data and procedures are converted during digitization, then digitalization is the process of making those changes. In addition to converting already-existing data into digital format, digitalization refers to the process of embracing the capacity of digital technology to collect data, determine trends, and improve business decisions. The transformation of business procedures to utilize digital technology rather than analog or offline technologies such as paper or whiteboards is called "digitalization.

Example of Digitalization:

  • Switching to Digital Point of Sales from physical record books as ledger
  • Compiling music to a server and building a frontend for users to listen such as i-tunes & spotify

CONCLUSION

A successful digital transformation requires a well-defined goals and strategies, which must be communicated to all relevant parties. Although this is not a simple procedure, the results are well worth the effort.

Many businesses are undergoing digital transformation to improve efficiency, cut costs, and improve customer satisfaction. If you're thinking of undergoing digital transformation, consult us, as we are more than happy to help so that you can map out the change and carry it out without a hitch.

Why you should team up with Digitalinnov?
With the right approach, industry knowledge and technical skill set, digital marketing can be the secret to your business’s success. At Digitalinnov, we allow you to realise your goals in an effective and productive way! With years of experience working within the digital marketing industry, we understand what solutions work for each and every brand. Determining the marketing approach that’s right for you is what we do best.
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