What Digital Marketing Services You Should Consider When Doing Business?
To run a successful business, marketing is all about connecting with customers in the right place with the right price to promote the products (or services).
Traditional marketing was the only type of marketing up until the development of the internet in the 1990s.
With the internet, technology came digital marketing into existence.
Digital marketing is the marketing carried out using electronic media (place) with offers (price) to promote the products (and services). It’s a primarily internet-based activity.
Medium is the main difference between traditional and digital marketing through which the audience is targeted.
Charles Dawid once quoted, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change."
In this highly competitive business world and in order to stay relevant, it is wiser to transition to digital marketing over traditional marketing for a number of benefits.
Why Choose Digital Marketing over Traditional Marketing?
The benefits of digital marketing over traditional marketing are enormous. Listed below are the major ones.
Conversion is fast in digital marketing over traditional marketing.
Digital marketing offers a substantial return even on small investments than traditional marketing.
Traditional marketing is static while digital marketing is dynamic in nature.
Through social media channels, you can instantly see the customer feedback of your brand in digital marketing over traditional marketing and see the marketing efforts are going in the right direction.
Affordability to high flexibility is the most attractive benefit of digital marketing over traditional marketing.
Digital marketing is more effective while traditional marketing is expensive.
What Digital Marketing Services to consider for Business?
SEM is the process of gaining paid traffic by purchasing ads on search engines.
Google Adwords, Bing Ads, Yahoo Search Ads are some of the search engine marketing platforms.
SMM is the process of gaining referral traffic or attention through social media sites and achieve great results and ROI in influencing your target audience.
It is also important to maintain better relationships with your brand with your followers and potential customers.
Some popular social network platforms include:
SEO or Search Engine Optimization is the method of getting organic traffic from search results on search engines (Google, Bing, Yahoo, etc.) by improving the ranking of a website in the Search Engine Results Pages (SERPs).
There are various ways search engines rank websites but the primary ones are content, backlinks, site structure, and user experience.
SEO solutions are an effective and long-term digital marketing service to drive free, organic, and consistent traffic from prospective customers/clients for what your business is offering that they require.
The digital marketing agency offering SEO facilities include core services as:
- Website Analysis
- On-page SEO
- Off-page SEO
- SEO Audit
- Content Marketing
Content marketing is a strategic digital marketing service focused on creating and distributing valuable content that is consistent and relevant to the targeted audience to drive profitable customer action.
Content is KING and content marketing is the fuel that builds multi-million dollar businesses. It has the power to provide massive value to customers; ultimately, drive organic and paid traffic.
How long content marketing takes to work depends on the channel you are using.
- For SEO, the process is slow but long-lasting. It may take 6 months to 2 years.
- For Paid Ads, the results are instantaneous but in case of high price product/service then the process takes longer. It may take few days to few weeks.
- Video Content Creation, the process is slow but once you start gaining subscribers, the results are incredible. It may take a few months to a couple of years on the condition of being consistent with posting.
The digital marketing agency offering content marketing facilities include core services as:
- Blog post writing
- SEO friendly articles writing
- Infographic creation
- Content Analysis
- Social Media Promotion
- Email Marketing
Email Marketing is the use of email to develop and maintain relationships with prospective clients.
Social media marketing is great but the audience for email marketing is significantly larger than any other social media network.
Email still generates the most ROI and it is the preferred marketing method that is not dead yet.
The website is the first interaction customers have with your business in this digital world.
The digital marketing agency offering web design & development facilities include core services as:
- Custom WordPress / Webflow Design Services
- Easy-to-navigate website structure
- Best user experience website; mobile-friendly, efficient search bar, fast loading speed, etc.
- Website Copywriting
- Suitable e-commerce solutions
- SEO friendly web pages & blogs
- Landing page Design & optimization
- Tracking & analysis customer behavior on the website
- Digital Advertising Solutions
Digital Advertising is the process of publishing promotional content through online platforms. Consumers spend the majority of their time online and digital advertising takes advantage of this to get business.
Digital advertising solutions provide businesses to reach target audiences to achieve more conversions and high engagement with costing options related to the campaign be it PPC (Pay Per Click), CPM (Cost Per Thousand Impressions), and CPA (Cost Per Acquisition).
The digital marketing agency offering digital advertising facilities include core services as:
- Search engine ads on Search Engines(Google, Bing, Yahoo)
- Ads display on popular websites, blogs, and mobile applications
- Video ads on YouTube
- Email ads
- Social Media Ads like Facebook, LinkedIn, Instagram, and Twitter Advertising
How can Kanso help you choose Digital Marketing Services for your business?
Marketing has become complex and we have seen remarkable transition into digital marketing over traditional marketing in today’s world.
There has been an explosion of products and services all vying for brand loyalty, promotions are widespread and consumers are bombarded with conflicting advice on the online forms. You need the digital marketing strategy that differentiates you from your competitors that are available online too.
Many digital marketers use big data as a solution to the complexity but that it is a problem. Our competitors rely on the method of bombarding clients with stats and figures.
We make digital marketing simple with KANSO.
Kanso is an ancient Japanese aesthetic system which means simplicity and minimalism – in every possible way.
The aesthetic concept is all about getting rid of all the non-essentials and be mindful of what you possess by choosing only the most essentials. It has a great appeal to all perfectionists.
With Kanso’s technique in digital marketing, we carry out an in-depth analysis of marketing effectiveness through econometric modeling. It aims to support businesses with a SIMPLE & effective marketing outreach program by breaking down the clutter in marketing routes and targeting the right audience and get the best ROI.
The digital marketing strategy with Kanso, Japanese concept, is to work closely with our clients to understand their business imperatives and help them bridge the marketing gap by building a Strategic Blueprint, Tactical Marketing Plan, Flawless Execution, & Tracking and measuring the results for enhanced ROI to help marketers make informed decisions on their budget optimization.